New Showroom and Offices

Warr's Harley-Davidson Motorcycles

King's Road, London

Winner of a ‘Commendation for Design Excellence’ from Hammersmith and Fulham Council

The new building for F. H. Warr and Sons Limited makes a bold and distinctive statement, immediately conspicuous from the King’s Road. The whole building is oval in plan, giving 180º visibility to the showroom which occupies most of the ground floor and creating a sweeping panorama of bikes and related merchandise behind a curved six metre-high glass facade.

In June 2000, Warr’s Motorcycle Showroom won a ‘Commendation for Design Excellence’ from Hammersmith and Fulham Council. The design was recognised in the Best New Development Category, by a judging panel that included Lord Richard Rogers, for being a ‘fun outward looking scheme greatly enhancing its surroundings’.

“The raw appearance of the building’s interior disguises the fact that this is a highly sophisticated, meticulously planned structure; from the sleek, simple fixings right down to the environmentally-sound heating and ventilation system. It is nicely contradictory: a well executed and highly wrought construction that is essentially quite basic and raw - not unlike a Harley-Davidson motorbike.”

Jo Young
Retail Interiors Magazine